Stuart Hall_Encoding and Decoding
On what (intellectual?) level do the processes of communicative exchange, the activities of encoding and decoding, take place; conscious or sub-conscious? Perhaps analytically the processes of coding and decoding can be understood as conscious activities, but in actual discourse, say, architectural discourse, are such processes still conscious activities? Does production/encoding create a coded entity as a conscious operation or a sub-conscious/unconscious act in actuality? Similarly, how does reception/decoding decipher a coded entity? Or, are these coding processes occurring in both mental/operational states simultaneously, conscious and unconscious, rational and intuitive?
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