Encoding , Deconding By Stuart Hall

" But more often broadcasters are concerned gthat the audience has failed to take he meaning as they-the boadcasters-inteded. What they really mean to say is that viewers are operating within the dominant or preferred code. Their ideal is perfectly transparent communication. Instead, what they have to confront is systematically distored communication."
I found this part of the article quite interesting. The idea of "the messsage" and "the misunderstanding" seems like it has a very interesting problem to face. The message that is communicated by the broadcasters is meant to make publically awear a situation or event. The message is written and interpreted by the broadcaster, which already will have skewed the story. The message is then delivered through the television, which as the article points out, completely changes the third dimesion into the second dimension, removing reality. After this distortion, the message then has to be recieved by the audience, which is where the biggest distortion off all takes place. People from completely different background, experiences, cultures and ideologies now are meant to decode this message and understand it as the broadcasters have originally laid out the storyline. No wonder there is an abundance of misunderstandings. It is almost impossible for me and anyone else to completly understand the message in the same way. This idea of subjective capacity is much more prevelant then the article lets on.