“all of which make the pedestrian aware that media art is the required adornment for all commercial architecture in Times Square”
If we look to some of the larger cities in Asia such as Hong-Kong and Tokyo, where the technological development is at the utmost highest it becomes apparent that this ‘commercial architecture’ could be transforming the built realm, as we know it. Advertisements and branding are significantly valued in our modern day civilization, so therefore why not begin to incorporate it into our architectural edifices? This poses an interesting conflict; are we distracting from the architecture itself or rather developing a new method of it?
An interesting example would be Peter Marino’s Chanel store in Tokyo. The entire façade is made up of screens which projects Chanel advertisements/ product imagery, which I feel is a very interesting form of architecture that is begin embraced (and is more than simply an advertisement scheme).
An interesting example would be Peter Marino’s Chanel store in Tokyo. The entire façade is made up of screens which projects Chanel advertisements/ product imagery, which I feel is a very interesting form of architecture that is begin embraced (and is more than simply an advertisement scheme).
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