Mediascapes

From the components within mediascapes, the receiver can form scripts of narratives about themself, and about the "other". The information through imaging that mediascapes represent does embody the essence of a collective society, however, the representation of this information is always provided from a biased agenda of the sender. For instance, as the Asper Family owns the Winnipeg Free Press, all the representations of the information provided in the paper, is screened by the Asper Family before it is published. The Asper's must approve of the biases, perspectives, and insights given in each article of the paper, or atleast in the body of the paper, before the public can process them. With this said, when Appadurai suggests " these scripts [formed by mediascapes] can and do get disaggregated into complex sets of metaphors by which people live" (224) it is quite settling. The reciever of the messages mediascapes send is brainwashed into acquiring the sets of narratives, constituting of content of the 'other' or of oneself, within the parameters of the senders bias. The reciever believes he or she controls their manifestation and decoding of the represented world information sent through the mediascapes, however this is not the case. The represented information is already filtered with the sender's intented interpretation. How can the transfer, and representation of information be less transparent and more susceptable to multiple interpretations? The information must be sent directly, without representation, and without the masking of imaging. Information must be read at face value, truthfully, for what it is in reality. Do we as a society have the capability of grasping the concept of a flow of crystalized information uncoded, unmasked and unrepresented?